Adidas to invest in 2012 Olympics

LONDON Thu Sep 20, 2007 12:00pm BST

LONDON (Reuters) - German sports goods maker Adidas ADSG.DE said on Thursday it will invest 100 million pounds in the 2012 Olympic games in London.

Adidas Chief Executive Herbert Hainer, in London for a news conference with the organising committee of the games, said this was the biggest single investment Adidas has ever put into a UK sporting event.

"We want to become the leading sportswear brand in the UK, Europe's largest sportswear market," Hainer said.