Adidas to invest in 2012 Olympics

LONDON Thu Sep 20, 2007 12:00pm BST

LONDON (Reuters) - German sports goods maker Adidas ADSG.DE said on Thursday it will invest 100 million pounds in the 2012 Olympic games in London.

Adidas Chief Executive Herbert Hainer, in London for a news conference with the organising committee of the games, said this was the biggest single investment Adidas has ever put into a UK sporting event.

"We want to become the leading sportswear brand in the UK, Europe's largest sportswear market," Hainer said.


After wave of QE, onus shifts to leaders to boost economy

DAVOS, Switzerland - Central banks have done their best to rescue the world economy by printing money and politicians must now act fast to enact structural reforms and pro-investment policies to boost growth, central bankers said on Saturday.