Toshiba shelves plan to sell OLED TVs in 2009/10

TOKYO Tue Dec 11, 2007 8:58am GMT

Toshiba Corp. President Atsutoshi Nishida speaks during a news conference at the Toshiba headquarters in Tokyo October 17, 2006. Toshiba said on Tuesday it had shelved plans to sell ultra-thin TVs with organic light-emitting diode (OLED) displays in 2009/10 because of the cost of mass production. REUTERS/Toshiyuki Aizawa

Toshiba Corp. President Atsutoshi Nishida speaks during a news conference at the Toshiba headquarters in Tokyo October 17, 2006. Toshiba said on Tuesday it had shelved plans to sell ultra-thin TVs with organic light-emitting diode (OLED) displays in 2009/10 because of the cost of mass production.

Credit: Reuters/Toshiyuki Aizawa

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TOKYO (Reuters) - Japan's Toshiba Corp said on Tuesday it had shelved plans to sell ultra-thin TVs with organic light-emitting diode (OLED) displays in 2009/10 because of the cost of mass production.

Toshiba will stick to its plans to commercialise smaller OLED displays for mobile phones next year, and will watch markets and technological developments to see whether making OLED TVs is commercially viable later, Toshiba spokesman Keisuke Homeric said.

Home electronics rival Sony Corp began sales of 11-inch OLED TVs in November, but the development costs have limited its shipments to 2,000 units per month.

Display and TV makers see OLED displays as a possible growth driver, as they produce brighter images, use less power, and are thinner because they do not need the backlights used in liquid crystal displays.

In April, Toshiba had said it aimed to market 30-inch OLED TVs in the business year to March 2010.

Shares of Toshiba were up 0.6 percent at 12:29 a.m. British time, while the electrical machinery sub index IELEC. was up 0.7 percent.

(Reporting by Mayumi Negishi; Editing by Hugh Lawson)

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