Always buying sneakers? It's the sign of a leader: poll

NEW YORK Tue Apr 1, 2008 3:01pm BST

A sneaker store in China's southern city of Guangzhou February 17, 2008. A recent poll has found that people who buy three pairs of sneakers or more a year are far more likely to be a leadership type that other people. REUTERS/Joseph Chaney

A sneaker store in China's southern city of Guangzhou February 17, 2008. A recent poll has found that people who buy three pairs of sneakers or more a year are far more likely to be a leadership type that other people.

Credit: Reuters/Joseph Chaney

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NEW YORK (Reuters Life!) - Got a passion for buying sneakers? It could be a good sign, with a poll finding that people who buy three pairs of sneakers or more a year are far more likely to be a leadership type that other people.

Mindset Media, a media company that examines personality traits of different consumers, found that people who buy more than three pairs of sneakers a year are 61 percent more likely to have the qualities of a modern leader.

These qualities were defined as having ideas and vision, and a style with others that is both inclusive and decisive.

The survey of 7,500 people, using market research group Nielsen's online panel, found multi-sneaker buyers were 50 percent more likely to be very assertive and 47 percent more likely to be spontaneous.

Lauren Arvonio, a spokeswoman for Mindset Media, said sneaker buyers were more likely to fly by the seat of their pants.

"It is often said you can tell a lot about a person by the shoes they wear, and now we have some hard data to back that up," Arvonio told Reuters.

"What is interesting is that these personality traits held true across the board, regardless of age, income, or gender."

Previous Mindset Media surveys found that people who pay their credit card bills off each month were more likely to be "highly deliberate," thinking through their actions, but also less modest than others, likely to brag about their habits.

Hybrid car owners were found to be 78 percent more likely to be highly creative than other people and less dogmatic.

(Writing by Belinda Goldsmith, Editing by Patricia Reaney)

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