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The Yell building in Reading, England is seen in an undated handout photo. REUTERS/Handout

The Yell building in Reading, England is seen in an undated handout photo.

Credit: Reuters/Handout

PARIS/LONDON | Tue May 27, 2008 10:00am BST

PARIS/LONDON (Reuters) - Shares in Yell Group YELL.L rose as much as 5.4 percent early on Tuesday as traders cited market talk of bid interest from Microsoft (MSFT.O).

British-based classified advertising directories firm Yell declined to comment.

"There is a rumor out there that Microsoft is looking at Yell. The price out there is 220 (pence per share)," a London-based trader said.

Yell was up 3.8 percent at 130.5 pence by 4:32 a.m. EDT.

(Additional reporting by Mike Elliott)

(Reporting by Blaise Robinson and Dominic Lau)
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