Toshiba to launch Cell chip-powered TV in 2009

LAS VEGAS Wed Jan 7, 2009 8:15pm GMT

1 of 2. Toshiba's Vice President of Marketing for Television Products Scott Ramirez talks about the state of the consumer electronics industry during a news conference at the annual Consumer Electronics Show (CES) in Las Vegas, Nevada January 7, 2009.

Credit: Reuters/Rick Wilking

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LAS VEGAS (Reuters) - Japan's Toshiba Corp will launch an advanced TV powered by its Cell high-performance microchip this year, to better compete with larger rivals like Samsung Electronics Co.

The Cell, now used in Sony Corp's PlayStation 3 game console, was developed by International Business Machines Corp, Toshiba and Sony and is dubbed a "supercomputer on a chip".

The Cell enables a TV to simultaneously show up to 48 separate moving pictures on one screen, and offers ultra high-definition graphics.

The price and sales target for the Cell TV have not been fixed, Toshiba executives said on Wednesday at the Consumer Electronics Show in Las Vegas.

(Reporting by Kiyoshi Takenaka; Editing by Bernard Orr)