LAS VEGAS Japan's Toshiba Corp will launch an advanced TV powered by its Cell high-performance microchip this year, to better compete with larger rivals like Samsung Electronics Co.
The Cell, now used in Sony Corp's PlayStation 3 game console, was developed by International Business Machines Corp, Toshiba and Sony and is dubbed a "supercomputer on a chip".
The Cell enables a TV to simultaneously show up to 48 separate moving pictures on one screen, and offers ultra high-definition graphics.
The price and sales target for the Cell TV have not been fixed, Toshiba executives said on Wednesday at the Consumer Electronics Show in Las Vegas.
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