UPDATE 1-Nokia considering entering laptop industry-CEO
* Top cellphone maker looking to enter PC industry
* PC makers have been entering cellphone industry
* The line between the two industries are blurring (Adds more CEO comments, analyst, background)
By Tarmo Virki
HELSINKI, Feb 25 (Reuters) - The world's top cellphone maker Nokia (NOK1V.HE) is eyeing entering the laptop business, its Chief Executive Olli-Pekka Kallasvuo said in an interview to Finnish national broadcaster YLE on Wednesday.
"We are looking very actively also at this opportunity," Kallasvuo said, when asked whether Nokia plans to make laptops.
Industry has rumoured about Nokia's possible plan to enter the PC industry since late last year, but Kallasvuo's comment was the first official admittance of such plans.
"We don't have to look even for five years from now to see that what we know as a cellphone and what we know as a PC are in many ways converging," Kallasvuo said.
"Today we have hundreds of millions of people who are having their first Internet experience on the phone. This is a good indication," he said.
Nokia's comments come a week after No 3 PC brand Acer (2353.TW) launched a foray into the phone business with eight cellphone models, joining leader Hewlett-Packard (HPQ.N) and No. 4 Lenovo (0992.HK) in the high-growth space.
While strong profit margins in the smartphone industry attract PC brands, the attraction of the low-margin computer industry is less obvious.
"Nokia maybe nervous about entering a market segment that is already heavily commoditised, but it would be in a position to exploit its enormous scale in manufacturing, supply chain and distribution," said Ben Wood, research director at CCS Insight.
"All leading mobile network operators and retailers are adding connected notebooks and netbooks to their portfolios alongside mobile phones. On this basis it comes as no surprise that Nokia is evaluating this segment," he said.
The global PC industry was resilient for most of last year when other technology sectors were ailing, but it too has now been caught up in the deepening economic downturn that has hit demand from consumers and corporate buyers. [ID:nTP33304] (Reporting by Tarmo Virki; Editing by Brian Moss, Bernard Orr)
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