Heineken ADRs are a play on beer biz consolidation-Barron's

NEW YORK Feb 21 (Reuters) - Shares in brewer Heineken NV (HEIN.AS), which last month agreed to buy the beer business of Mexico's FEMSA (FMSAUBD.MX), could be a play on the consolidating beer market, Barron's reported on Sunday.

The Dutch company stands to gain a revenue boost and increased exposure to growing emerging markets as a result of the deal, Barron's said.

Heineken's American Depositary receipts are flat this year at about $24, while its Amsterdam-listed shares are up 5.6 percent, the newspaper said.

Todd Lowenstein, an investor at Highmark Capital Management, who bought Heineken ADRs last November, believes the instruments could rise to $40 in the next three years, Barron's reported.

Heineken ADRs (HINKY.PK) closed at $23.80 on Friday.

(Reporting by Elinor Comlay; Editing by Bernard Orr)

((elinor.comlay@thomsonreuters.com; +1 646 223 6116)) Keywords: HEINEKEN/SHARES

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