Amazon in bid for whole of Lovefilm - report

LONDON (Reuters) - Amazon (AMZN.O), the world's largest online retailer, has made a takeover offer for movie-rental firm Lovefilm which values it at close to 200 million pounds, The Sunday Times reported without citing sources.

A spokesman for Lovefilm declined to comment on the story when contacted by Reuters, while U.S. firm Amazon could not be reached for comment.

Amazon already owns a 42 percent stake in privately-held Lovefilm after combining its own European rental operation with Lovefilm in 2008 and through buying out one of the company's venture capital backers.

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(Reporting by Sarah Young; Editing by Hans Peters)