* Charles 'Chip' Bergh leaving P&G after 28 years
* P&G says Bergh wants to be a CEO of a major company
* Prestige unit president Louvet takes on men's grooming
* P&G shares down 0.3 percent (Adds background on P&G performance, analyst comment, byline)
By Jessica Wohl
CHICAGO, June 7 Longtime Procter & Gamble Co (PG.N) executive Charles "Chip" Bergh, a leader in the Gillette razor business, is leaving to try to become a chief executive officer of a major company, the household products maker said on Tuesday.
Bergh, 53, is the latest in a string of executives leaving the company. Edward Shirley, a longtime Gillette executive, has announced plans to retire in January, while P&G veteran Robert Steele is retiring in September. [ID:nN04199445] [ID:nN0154463]
P&G has "the right team in place" to continue growing its beauty and grooming business, said CEO Bob McDonald.
"The large number of recent management departures is a sign that P&G is still in a state of disquiet," said Sanford Bernstein analyst Ali Dibadj.
Cincinnati-based P&G is seen as a training ground for executives, but these days there are fewer top spots inside the company's executive suite.
When Steele's departure plans were announced in February, P&G consolidated from three global units to two. Steele, who joined P&G in 1976, also has his sights on trying to become CEO of a major company.
One company searching for a CEO is Newell Rubbermaid Inc (NWL.N), which last week cut its expectations in the face of rising costs. [ID:nL3E7H31RO] CEO Mark Ketchum plans to retire after six years at Newell and 33 years at P&G.
AT P&G SINCE 1983
Under the leadership of McDonald, who got the top job in 2009, P&G has tried to bring out products for a wide swath of shoppers, from low-income families in China and India to U.S. men and women looking for better goods in the aisles of Target (TGT.N) and Walmart (WMT.N).
There have been hits and misses.
P&G did not have enough of its pricey Gillette Fusion ProGlide razors to meet demand last year, and had to pull back on some of its efforts to promote that product in stores. Meanwhile, updated Pampers diapers sparked complaints from thousands of parents. [ID:nN04173631].
Bergh joined P&G as a brand assistant in cleaning products in 1983 and since then has worked in areas from food and beverage to razors. He became president of P&G's global grooming business in 2006, the same year the Gillette unit launched Fusion, the top-selling blade and razor brand in the world. He was named president of global male grooming in 2009.
Patrice Louvet, the president of P&G's global prestige unit, is replacing Bergh as president of global male grooming. Joanne Crewes, vice president of the global SKII and female beauty brands in the Australasian, ASEAN, India, Japan and Korea markets, is succeeding Louvet in the global prestige role.
Crewes' knowledge of the Asian beauty consumer is "critical" to winning in prestige, McDonald said.
Louvet and Crewes will assume their new roles on July 1, and Bergh will leave the company as of Sept. 1, P&G said.
Shares of P&G slipped 0.3 percent to $65.29 in midday trading. (Reporting by Jessica Wohl; Editing by Lisa Von Ahn and John Wallace)
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