LONDON Supermarket Sainsbury, cellphone operator O2 and a war veterans charity whose patron is Queen Elizabeth have joined a growing list of organisations to suspend ties with the News of the World as a scandal over hacking allegations deepens.
This Sunday's edition of the newspaper, part of Rupert Murdoch's stable of British titles, will look very different as advertisers bow to pressure from consumers, politicians and celebrities to boycott the News of the World.
Following are comments from advertisers and campaign partners, many responding to a barrage of messages on Twitter:
Boots - "In light of the evolving situation, we have put on hold further advertising with the News of the World. An advertisement, which was printed some time ago, however, will appear in this Sunday's Fabulous magazine."
Bourne Leisure (Butlins, Haven Holidays, Warner Leisure) - "We review all our sources of advertising regularly and we will not be advertising in NoW (News of the World)."
Coca-Cola - "We have no advertising currently running with the News of the World and none scheduled for the future. We are shocked by the new allegations that have been made."
The Co-operative Group - "The Co-operative Group has taken the decision to suspend temporarily any further advertising and promotional activity with the News of the World until the outcome of the investigation is known. The Group is a consumer-owned business which adheres to strong ethical standards. These allegations have been met with revulsion by the vast majority of members who have contacted us."
Dixons (Currys and PC World): "In response to the increasing concerns of our customers Dixons Retail would like to clarify that it will not be advertising in the News Of The World until further notice."
easyJet - "EasyJet understands the concerns raised by the public, including many of our own staff and passengers, about these serious and shocking claims. Although we have advertised in the News of the World in the past we have no current plans to do so. We will actively monitor the situation and await the outcome of any investigation."
Flybe - "Flybe does not regularly advertise in the News of the World as one of its core titles, and subsequently has no adverts booked with the paper. Whilst the investigation is ongoing, Flybe will not be placing any insertions with the title, but will keep the situation under review."
Ford - "We are awaiting an outcome from the News of the World investigation and expect a speedy and decisive response. Pending this response we will be using alternative media within and outside News International Group instead of placing Ford advertising in the News of the World."
Halifax (Lloyds Banking Group) - "In recognising and responding to consumer reaction, Halifax has cancelled an advertisement in this Sunday's News of the World. This was a tactical decision in the short term whilst we carefully consider our longer term position and its implications."
Marks & Spencer - "M&S does not advertise with the NOTW. We do advertise with other News International titles, such as The Sun, The Times and The Sunday Times and will be monitoring the situation closely to see how it develops."
McDonald's - Says it has not advertised in the News of the World since 2010 and has no plans to do so. It will continue to advertise in The Sun.
Mitsubishi Motors Corp - "Mitsubishi Motors in the UK considers this type of activity - especially in such a distressing case - to be unbelievable, unspeakable and despicable. This is where we draw the line. It has therefore been necessary for us to pull all of our media advertising with the News of the World with immediate effect."
Morrisons - Says it is monitoring the situation, has no plans to advertise in the News of the World this weekend and has not made any long term decisions.
NPower - "We can confirm that we are suspending current advertising with the News of the World. We will continue to review our options going forward."
O2 - "We share the concerns of customers and employees about these quite shocking claims. While the situation unfolds, we will not be purchasing advertising in News of the World. We'll continue to monitor the situation closely."
Procter & Gamble - "We are very aware of the situation and share the growing concern amongst the public. We are monitoring it closely and will be reviewing our options. We will wait for the outcome of official investigations before commenting further".
Renault - "Renault acknowledges the concerns raised regarding the allegations of phone hacking by the News of the World. We can confirm that we have no media advertising planned with the News of the World."
Royal Bank of Scotland - The lender and owner of insurer Direct Line declines to comment.
The Royal British Legion - The armed forces charity drops the News of the World as its campaigning partner and says its advertising budget with the wider News International group is under review: "We can't with any conscience campaign alongside News of the World on behalf of Armed Forces families while it stands accused of preying on these same families in the lowest depths of their misery. The hacking allegations have shocked us to the core."
J Sainsbury - "Due to the rising concerns of our customers we are suspending any advertising in the News of the World until the outcome of the investigation."
Shopdirect - "We have no advertising planned with News International publications at the moment - we will review this once the investigation is complete."
SJM Concerts - SJM Concerts have suspended our advertising in News Of The World at this time pending the outcome of the investigation in to phone hacking allegations by News International.
Specsavers - "To all our customers we would like to clarify the situation. This morning, Specsavers pulled its advertising from the News of the World following the allegation that the paper hacked in to the mobile phones of terrorist and murder victims." (Posted on company's Facebook page)
T-Mobile UK - "We are currently reviewing our advertising position with News of the World, following the recent allegations, and await the outcome of the ongoing police investigation."
Tesco - "These latest allegations will cause huge distress to a family which has suffered enough. It's now a matter for the police; like everyone, we await the outcome of their investigation."
Thomas Cook - Says it has no advertising planned with News of the World at the moment.
TUI Travel - "Thomson and First Choice advertise from time to time with News of the World depending on what campaigns we have. We have no plans to advertise this week. Without wishing to prejudice any investigations in progress, we are reviewing the options, as is reasonable in such unusual circumstances.'
Vauxhall - "Vauxhall has suspended advertising in the News of the World. It will reconsider its position pending the outcome of investigations into the allegations of phone hacking."
Virgin Holidays - "We have reviewed what we had booked for this Sunday (adverts in the News of the World) and have decided not to go ahead with those bookings. We will review what we have booked for the future at a later date."
Virgin Media - "After considering the exceptionally high levels of public concern on this serious matter, we have decided we will not be placing any advertising in News of the World until we have further clarity on the details surrounding the investigation. We have also attempted to withdraw a promotional insert in this weekend's magazine but have been told by NOTW it is not possible to do so as the supplements have already been packaged and sealed."
Vodafone - Says it is reviewing the situation.
William Hill - "We are currently reviewing our commercial arrangements in light of the current situation."
(Compiled by Paul Hoskins; reporting by Reuters bureaux in London, Chicago, Paris and Frankfurt; editing by Georgina Prodhan)