Airbus CEO says Boeing is waging a price war - report

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An A380 aircraft is seen through a window with an Airbus logo during the EADS / Airbus 'New Year Press Conference' in Hamburg January 17, 2012. REUTERS/Morris Mac Matzen

An A380 aircraft is seen through a window with an Airbus logo during the EADS / Airbus 'New Year Press Conference' in Hamburg January 17, 2012.

Credit: Reuters/Morris Mac Matzen

FRANKFURT | Sun Jul 15, 2012 4:19pm BST

FRANKFURT (Reuters) - The chief executive of Airbus (EAD.PA) said U.S. rival Boeing has slashed the prices of Boeing 737 Max aircraft in a bid to grab market share from Airbus A320neo, a German newspaper reported on Sunday.

"Boeing is desperately trying now to boost the market share of B737 Max. They are very aggressive when it comes to pricing," Fabrice Bregier said in an interview with Welt am Sonntag.

For the full year, Boeing will likely announce a higher level of new orders for the whole group than Airbus, he added.

Asked how EADS would protect itself in case of a euro zone break up, he said: "Our parent EADS is examining right now whether we should set up our own bank. With its 10 billion euros (7.85 billion pounds), EADS has a strong cash position and is doing everything in order to preserve this cash."

(Reporting By Marilyn Gerlach; Editing by Stephen Powell)
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Comments (2)
Raymond.Vermont wrote:
So one assumes Boeing’s strategy is working…

Stop being a wimp Fabrice Bregier and crying at a rivals successful strategy!

Jul 15, 2012 1:16pm BST  --  Report as abuse
davidthomson wrote:
Well this is choice! Airbus has been doing the very same thing for many years, and eating away at Boeing’s market share. When Airbus did it, is was good and healthy for the market (according to them) but all of a sudden this is unfair? What a laugh! The shoe is on the other foot and it is about time. Competition has been healthy in making Boeing leaner, meaner and more aggressive in marketing and pricing. Great stuff!

Jul 16, 2012 3:21am BST  --  Report as abuse
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