Motor racing-Rolex to become official F1 timekeeper
LONDON Dec 5 (Reuters) - Rolex will be Formula One's official timekeeper and timepiece from next season after agreeing a global partnership, the Swiss luxury watch brand announced on Wednesday.
"This partnership is something that many people interested in Formula One will have been waiting for and should rightly be excited about," said the sport's commercial supremo Bernie Ecclestone in a statement.
As part of the deal, the Rolex logo will be positioned around grand prix circuits and at certain corners during races with the Swiss company saying its presence would develop over coming seasons.
South Korean elecronics group LG, who signed a five-year deal in 2008 to be the official data processor, have had their branding on timekeeping systems in recent seasons.
Swiss brand Hublot has been Formula One's official watchmaker, with a black-eyed Ecclestone famously appearing in an advert for the brand after he had his watch stolen in a mugging in London in 2010. (Reporting by Alan Baldwin, editing by John Mehaffey)
- Tweet this
- Share this
- Digg this
- UPDATE 1-Don't mess with nuclear Russia, Putin says
- Don't mess with nuclear Russia, Putin says
- Ukraine seeks to join NATO; defiant Putin compares Kiev to Nazis |
- Exclusive - Over 100 Russian soldiers killed in single Ukraine battle - Russian rights activists
- Scotland's pro-independence campaign gains on final TV debate - poll