* Putin says further privatisation deals should be in Russia
* Wants Moscow to turn into global financial centre
* Says State Pension Fund could invest in IPOs
* Analysts say domestic market too small to digest volumes
By Katya Golubkova
MOSCOW, Jan 28 (Reuters) - Russian President Vladimir Putin's call for privatisations to be focused on the Moscow bourse may have the unwanted effect of draining demand from a planned $2 billion stock offering by banking group VTB .
Analysts warned on Monday that the Moscow stock exchange is too small to supply all the capital being sought by VTB and a series of state-owned companies, which could depress the price of the shares they aim to sell.
And a shortage of local demand could also undermine Putin's desire to use the planned share offerings to boost Moscow's status as a financial hub.
Seeking to transform Moscow into global financial centre rivalling New York, London and Hong Kong, Putin called last week for all state share sales to be held in Russia.
"If we don't start doing this right now we will never be able to - we will be just talking all the time about the need to do this," Putin told senior officials on Friday, according to a transcript published on the Kremlin's web site.
Analysts said the move would primarily affect VTB, which plans an issue of at least 10 percent of its shares this spring, raising at least $2 billion to bolster its capital base.
"A solely domestic placement could reduce demand for VTB's (share issue), as foreign investors are more accustomed to depositary receipts and the volume ... is large for the domestic market," analyst Natalia Berezina at brokerage Uralsib said in a note.
Putin, who began a new presidential term last May, did not name any specific companies whose share issues should be held in Moscow rather than overseas, but the government has flagged plans to cut its holdings in VTB, shipping company Sovcomflot and in diamond company Alrosa this year.
Recently, Russia merged its two stock exchanges into the united Moscow Exchange in a step to ease domestic flotations. The exchange plans an initial public offering (IPO) on its own platform later this year.
But trading volumes in Moscow remain small by comparison with New York or London - the main listing platforms in recent years for Russian companies - as it is yet to create a competitive infrastructure and gain the trust of investors.
According to brokerage Otkritie, only 1.5 million people in Russia are direct or indirect stock market investors, compared with more than half of households in the United States.
"For this (boost to the Moscow bourse) to be achieved, a more stable, secure and transparent market environment needs to be promoted," it said in a note.
Putin also suggested scrapping restrictions that prevent Russia's State Pension Fund from investing in local IPOs, but this idea also met scepticism among analysts.
"If privatisation evolves into various government bodies and quasi-government entities becoming the main buyers of privatised assets, the whole tenet of reducing the state's role in the economy would be compromised, and equity risk premiums will likely remain elevated, rather than decrease," said Otkritie.
In 2010, Russia announced plans to raise $50 billion in five years from reducing its stakes in major companies and banks, such as Rosneft, Transneft, Sberbank , VTB and others.
Sales could be carried out to large private investors, including private equity firms, or via stock exchanges. So far, the state has managed to cut its holdings via exchanges only in the country's two largest banks, Sberbank and VTB, raising around $8 billion in total.