VW scales back profit ambitions as crisis kicks in

BERLIN Fri Feb 22, 2013 6:01pm GMT

The emblem of a Volkswagen VW bus is pictured during a press presentation prior to the Essen Motor Show in Essen November 30, 2012. REUTERS/Ina Fassbender

The emblem of a Volkswagen VW bus is pictured during a press presentation prior to the Essen Motor Show in Essen November 30, 2012.

Credit: Reuters/Ina Fassbender

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BERLIN (Reuters) - Volkswagen (VOWG_p.DE) has scaled back its forecast for another record year in 2013, a sign that Europe's biggest carmaker is beginning to feel the impact of Europe's shrinking auto markets.

The German car company's sales have held up better than rivals such as Peugeot (PEUP.PA) in Europe, where sales reached a new low in January due to the weak economic climate which has squeezed consumer spending.

VW's goal for 2013 is now to match the record 11.5 billion euro (9.96 billion pounds) operating profit for 2012 it reported in results published on Friday.

"We're not completely immune to the intense competition and the impact this has on business," VW said. "While we shall see positive effects from our attractive model range and strong market position, there will also be increasingly stiff competition in a challenging market environment."

VW is feeling the effects of the crisis in its home region after resisting most of last year's European slump, taking market share from rivals.

Sales of VW's main namesake brand, accounting for almost a third of group profit, plunged 12.3 percent in western Europe excluding Germany.

The group had previously targeted higher underlying earnings for 2013 due to an easing of start-up costs from an engineering revamp. The consolidation of sports-car maker Porsche, bought by VW last August, was also expected to fuel profits.

"The guidance (for 2013) is definitely on the conservative side, clearly below market expectations," said Frankfurt-based Equinet AG analyst Tim Schuldt.

Still, Wolfsburg-based VW is counting on a strong presence in overseas markets to shrug off effects of the European crisis. Both vehicle sales and revenue may exceed last year's record levels of 9.1 million and 192.7 billion euros respectively, the carmaker said.

The group's shares were down 6.2 percent by 4:26 p.m. British time. Analysts said the fall also reflected disappointment over VW's planned dividend of 3.56 euros per preference share, short of the 3.85 euros expected on average in a Reuters poll.

(Reporting by Andreas Cremer; Editing by Helen Massy-Beresford and Jane Merriman)

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Comments (1)
willowpattern wrote:
Cars built by robots that are designed for the mass market should be much cheaper than they are today. Robots don’t belong to trade unions and they don’t sleep or have tea breaks so once the capital investment is amortised prices should come down.

Feb 22, 2013 6:18pm GMT  --  Report as abuse
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