Aldi's UK grocery share at record as "big four" lose out -Kantar

Tue Nov 19, 2013 12:39pm GMT

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LONDON, Nov 19 (Reuters) - Britain's "big four" grocers by
sales and No. 5 player The Co-operative lost market
share over the last 12 weeks, while discounter Aldi 
registered another record share, monthly industry data showed on
Tuesday.
    Market leader Tesco, J Sainsbury and
Wal-Mart's Asda who are battling to be No. 2, and No. 4 Wm
Morrison all saw their sales growth dip below the market
average of 3.2 percent in the 12 weeks to Nov. 10, researcher
Kantar Worldpanel said.
    The Co-op, whose banking arm has suffered a series of crises
this year, was the worst performer, with its sales falling 0.4
percent compared with the same period last year.
    In contrast Aldi's sales jumped 31.1 percent to give it a
market share of 3.9 percent, while sales at discounter rival
Lidl increased 13.8 percent, giving it a 3.0 percent
share.
    Total British retail sales unexpectedly fell in October,
official data showed last week, a reminder of the headwinds
still facing the economy. Store groups are generally still wary
on the outlook as inflation continues to outpace wage rises.
 
    Kantar said grocery inflation was 3.7 percent for the
12-week period. That exceeds the overall grocery market sales
growth and implies pressure on households to manage down their
"personal inflation" by seeking lower prices.
    The number of shoppers visiting Aldi has grown by 16 percent
year-on-year and the average spend per shopper in the store has
risen by nearly 15 percent, said Kantar director Edward Garner.
He said almost a third of British households had shopped in Aldi
in the past 12 weeks.
    But Kantar said Christmas shoppers were also seeking luxury
and that sales of premium products had increased significantly -
sales of Tesco's "Finest" range were up 16 percent, while sales
of Sainsbury's "Taste the Difference" range rose 12 percent.
    Earlier this month Morrisons reported a 2.4 percent fall in
third-quarter sales at stores open over a year, while Asda
posted a 0.3 percent rise, albeit for a different time period.
  
    
    Following is a summary of market share and sales growth
(pct).
                  12 wks to     12 wks to     pct change
                  Nov. 10 2013  Nov. 11 2012  in sales
 Tesco            29.8          30.5          0.7
 Asda             17.2          17.6          0.8
 Sainsbury        16.8          16.9          2.6
 Morrison         11.5          11.7          1.5
 Co-operative     6.3           6.5           -0.4
 Waitrose         4.8           4.6           8.8
 Aldi             3.9           3.0           31.1
 Lidl             3.0           2.7           13.8
 Iceland          2.0           2.0           2.6
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