BERLIN Dec 8 Publisher Axel Springer
plans to launch Germany's first daily newspaper focused on
soccer on Jan. 20 as it seeks to stem declining sales at its
classical print business.
"We believe that the time is ripe for a soccer paper,"
Matthias Bruegelmann, deputy editor in chief of Germany's
top-selling daily paper Bild, said, adding that high TV viewer
numbers and big audiences in stadiums underline strong interest
He said he did not believe the new paper, which will be
called Fussball Bild and cost 1 euro at newsstands across
Germany, would take away readers from its existing publications
like Bild and Sport Bild.
"Our test runs did not show any relevant cannibalisation,"
(Reporting by Klaus Lauer; Writing by Maria Sheahan; Editing by