April 11, 2017 / 2:21 PM / 4 months ago

BRIEF-LVMH says confident of improvements at Marc Jacobs brand

April 11 (Reuters) - LVMH Moet Hennessy Louis Vuitton Se

* Chief Financial Officer Jean-Jacques Guiony says on conference call "extremely confident" in Marc Jacobs brand, has made big improvements in its products, focusing on cost cuts

* Says strategy takes time to pay off and has proven complicated to develop, says "there is no plan 'B' or plan 'C'"

* Says "we are working very hard to bring this brand up to its potential", confident in the teams in spite of uncertain outlook for the sector Further company coverage: (Reporting by paris.newsroom@thomsonreuters.com)

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