* Weakness in factories, services add to hard landing fears
* Chinese, global markets take a hit
* Official and private surveys show conditions deteriorating
* Domestic, export orders shrink further
* Gov't growth target at risk, more stimulus measures expected (Adds NDRC comments, brokerages increasing stock trading)
By Winni Zhou and Sue-Lin Wong
BEIJING/SHANGHAI, Sept 1 (Reuters) - Activity in China's factory sector shrank at its fastest rate in at least three years in August as domestic and export orders tumbled, hitting global markets and increasing fears that the world's second-largest economy may be heading for a hard landing.
Even more worrying, China's services sector, which has been one of the lone bright spots in the sputtering economy, also showed signs of cooling.
News of deteriorating business conditions set off fresh selling in Chinese shares on Tuesday, with the main indexes tumbling 5 percent at one point before recovering some of the day's losses by the close.
World stocks and commodity prices also took a hit.
Hurt by soft demand, overcapacity and falling investment, China's economy has been further buffeted by plunging shares and a shock yuan devaluation, in what some have called a "perfect storm" of factors that is rattling global markets and could strain relations with China's major trading partners.
Japanese Finance Minister Taro Aso said on Tuesday it would be beneficial for this week's meeting of the Group of 20 major economies to discuss what is going on in China's economy.
"Capital market turmoil has made Chinese businesses and consumers turn more cautious," Bill Adams, a senior economist at PNC Financial Services in Pittsburgh, said in reference to a 40 percent plunge in Chinese shares since mid-June.
Adams said China's economy could grow around 6.5 percent in the second-half of the year, easing to 6.2 percent in 2016. Some analysts believe growth levels are already well below that, putting Beijing's official target of 7 percent at risk.
China's official manufacturing Purchasing Managers' Index (PMI) fell to 49.7 in August from 50.0 in July, the National Bureau of Statistics said. That was in line with a Reuters poll, but the lowest since August 2012, and below the 50-point mark separating growth from contraction.
New orders - a proxy for domestic and foreign demand - fell to 49.7 in August from July's 49.9. New export orders contracted for an 11th straight month.
A private survey by Caixin/Markit focusing on smaller factories pointed to an even sharper cooldown, with the PMI dropping to 47.3, the worst reading since March 2009.
Both surveys showed manufacturers were laying off workers at a faster rate as their order books shrank.
Analysts said the bleak readings affirmed bets that China, which has slashed interest rates five times since November, must loosen policy again soon to avert a sharper economic downturn that could weigh on global growth even as the U.S. central bank prepares to raise interest rates.
The closure of factories in northern China to clear Beijing's skies for a huge military parade this week likely also hurt output, as did a giant blast in the port city of Tianjin.
China's services companies are also showing clear signs of fatigue, to the point where growth in that sector may no longer be enough to offset persistent factory weakness.
The official services reading cooled slightly to 53.4, while remaining well in expansion territory, but the private survey PMI fell sharply to 51.5, its lowest level since July 2014.
That dragged a composite PMI combining factory and services readings to below 50 for the first time since April 2014.
In another sign that economic weakness was spreading to the services sector, the Caixin/Markit services PMI showed the labour market deteriorated for the 22nd straight month in August. Employment in the services sector fell to 50.1.
"We believe further aggressive monetary easing and proactive fiscal policy, along with financial liberalisation, are needed to maintain growth at around 7 percent," ANZ economists said.
A flurry of earnings reports from top Chinese banks in the past week showed they were struggling with the slowest profit growth in at least six years and a jump in bad loans, and the slump in stock markets in recent weeks is likely to reduce contributions from the financial sector in coming months.
"Recent volatility in global financial markets could weigh on the real economy, and a pessimistic outlook may become self-fulfilling," said He Fan, Chief Economist at Caixin Insight Group.
Ning Jizhe, vice chairman of the National Development and Reform Commission, said the impact of gyrating stocks on the broader economy should be contained.
"China is a developing country. The invented economy also has a great impact on the real economy, but the impact is not as big as in developed countries," Ning told a news briefing. "As for volatility, which industry doesn't have volatility?"
Several leading Chinese brokerages said on Tuesday they would increase the size of their proprietary stock trading, answering Beijing's call for listed firms to bolster support for struggling stocks.
Chinese authorities have launched their most aggressive policy loosening campaign since the 2008/09 global financial crisis to try to put a floor beneath sagging growth.
But the effectiveness of more monetary policy easing has been called into question, with some warning of a "liquidity trap" if China continues to pour cash into a system where the last thing struggling companies want is to take on more debt. (Additional reporting by Kevin Yao in BEIJING; Writing by Koh Gui Qing; Editing by Pete Sweeney, Kim Coghill and Mike Collett-White)