Briatore says QPR's billionaires will not splash the cash

By Alan Baldwin

LONDON (Reuters) - Flavio Briatore added more millions to Queens Park Rangers' coffers with a new sponsorship deal on Tuesday.

However, the Italian also made it clear that the English second division club's billionaire owners had no intention of emulating Chelsea's Roman Abramovich by pumping money into their plaything.

"We are not throwing away our money at all. Don't be confused," he told a news conference after announcing a five-year 20 million pound deal with Italian clothing company Lotto that the club said was their biggest ever sponsorship.

"If the shareholders are wealthy, the club is still the club... we try and put the club together in the right way," said the Renault Formula One team boss.

"What we have done until now is the demonstration that we are not throwing away money at all. We are not the new blood in football.

"It is completely wrong to compare QPR with Chelsea. We want to do it our way," he added.

"When someone arrives in a new business, everybody says this is the new blood to suck. There is nothing to suck here. We don't have blood."

Briatore bought the ailing West London club in September with a group of friends that included Formula One's billionaire supremo Bernie Ecclestone, who tried to buy Chelsea before Russian Abramovich stepped in.