Cash4Gold on Track With First NASCAR Team Sponsorship

POMPANO BEACH, FL, Apr 06 (MARKET WIRE) --
Cash4Gold, America's #1 gold buyer direct from the general public, is
building on the sports marketing momentum created by its popular Super
Bowl(R) ad featuring Ed McMahon and MC Hammer. Today, the company
announced its entry into auto racing through a multi-car sponsorship of
the JD Motorsports team in the popular NASCAR Nationwide Series.

"JD Motorsports is truly a top-notch organization and we look forward to
building a long-lasting relationship with them and their fans," said
Cash4Gold Founder and CEO Jeff Aronson. "We made a splash with our Super
Bowl ad, but that was only step one in our plans to use sports marketing
to build the Cash4Gold brand."

Cash4Gold is the co-primary sponsor of two JD Motorsports cars on the
NASCAR Nationwide Series circuit; the No. car, driven by JC Stout, and
the No. 01 car, driven by Danny O'Quinn, Jr.

"Bringing the Cash4Gold.com program on board is a perfect fit for our
NASCAR Nationwide Series teams," said JD Motorsports owner Johnny Davis.
"We have loyal support from mainstream America, the same people that can
benefit from this service. We encourage everyone to at least have their
items appraised by ordering a free Refiner's Return Pak. NASCAR fans
support the people that support the sport!"

NASCAR remains one of the most popular sports in the U.S. with individual
races drawing well over 100,000 die-hard fans. The combination of live and
televised audiences make NASCAR a tremendous brand marketing channel.

The NASCAR Nationwide Series features stock-car racing events beginning in
February at Daytona International Speedway and concluding in November at
Homestead-Miami Speedway. The Nationwide Series schedule features 35 races
at 26 tracks. Races are held on a variety of track types, including short
tracks, intermediate tracks, superspeedways and road courses. The
Nationwide Series is the second-most watched auto racing series in the
United States and features many well-known drivers.

Cash4Gold's sports marketing footprint to date includes the successful
Super Bowl XLIII ad that catapulted the brand into the national zeitgeist,
an ongoing sponsorship of the NBA's Washington Wizards, and the JD
Motorsports/NASCAR sponsorship announced today. As one of the most
prolific brand marketers in the world, and one of the nation's fastest
growing privately held companies, Cash4Gold plans significant expansion of
its sports marketing activities in 2009.

About Cash4Gold

Cash4Gold is the #1 American buyer of precious metals including gold,
silver and platinum from the general public, and one of the largest
refiners of precious metals in the nation. Through an efficient and
proprietary process, the company has revolutionized its industry with
innovations in marketing, customer service, refining, and logistics. Albar
Precious Metals, Cash4Gold's parent company, was founded in 2001 in
Chicago, IL by Jeff Aronson. Cash4Gold was spun off from Albar in April
2007 by Jeff Aronson and Howard Mofshin and today employs more than 350
people in its Florida headquarters. Cash4Gold is a fully-integrated
company with front-end customer service and marketing operations, and a
back-end refinery. Hundreds of thousands of satisfied customers have
received millions of dollars from Cash4Gold since its inception.
Cash4Gold's popular advertisements can be seen on national television and
heard across the satellite and terrestrial radio dials. Please visit
www.Cash4Gold.com or call 1-877-GOLD590 for more information.

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Contact:
Todd Beck
Beck Media & Marketing
Email Contact
310-689-7363

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