Thai Hot Stocks-Media firms, True, banks up

(Adds media firms)

BANGKOK, Jan 14 (Reuters) - Thailand's benchmark stock
index .SETI was up 0.37 percent at 435.40 in thin turnover of
10.2 billion baht ($292 million) at 0914 GMT on Wednesday.

The Bank of Thailand cut its one-day repo rate by 75 bps,
more than expected, taking it to 2 percent.

Stocks on the move included:

MEDIA FIRMS RISE ON ADVERTISING SPENDING HOPES

Media and entertainment shares outperformed the broader
market, led by a 3.08 percent rise in Major Cineplex MAJO.BK,
the top cinema chain operator, to 6.70 baht, while BEC World
BEC.BK, operator of the second most popular television
channel, added 2.05 percent to 19.90 baht.

ACL Securities said it expected advertising revenue across
all media to rise at least 1-2 percent to 90 billion baht and
retained its overweight rating on the sector.

0915 GMT

TRUE CORP TRUE.BK UP ON 3G BOOST

True Corp rose over 2 percent to 1.84 baht after its unit
True Move, the third-largest mobile phone operator, said it
expected to launch third-generation mobile services in Bangkok
in April.

0915 GMT

BANKS .SETB UP AFTER CENTRAL BANK CUTS RATE

The banking subindex was 0.32 percent higher after the
central bank cut interest rates by a bigger-than-expected 75
basis points to 2.00 percent, the second hefty cut in two
months to ward off recession, and economists said further
easing was likely. [nBKK310126]

Top lender Bangkok Bank BBL.BK rose 1.45 percent to 70
baht, Siam Commercial Bank SCB.BK, the third-ranked, rose 1.5
percent to 50.50 baht and number four Kasikornbank KBAN.BK
edged up 0.6 percent to 45.25 baht.

0918 GMT

BANPU BANP.BK GAINS ON EARNINGS OUTLOOK

Top coal miner Banpu gained 1.8 percent to 224 baht on
solid earnings prospects, fuelled by strong sales volume and
average selling prices, analysts said.

"With 44 percent of coal sales this year already locked in
on forward contracts, and selling prices projected to remain
slightly above last year's average of $72 a tonne, our analyst
expects 5 percent EPS growth this year," top broker Kim Eng
said in a research note.

0917 GMT

CH KARNCHANG CK.BK DOWN AS ANALYST CUTS RATING

Builder Ch Karnchang fell 3 percent to 3.88 baht in
afternoon trade, wiping out early gains after Ayudhya
Securities said it had cut the company's rating to sell, citing
operating losses expected this year.

"Although the Purple Line contract will boost CK's backlog
currently valued at 14.7 billion baht, it will still be lower
than that of ITD and STEC, even with some new projects waiting
be signed," the broker said.

"We are reducing our 2009 operating loss forecast after CK
won the first contract for the Purple Line mass transit project
... However, we downgrade the stock to 'Sell' as it will post
an operating loss this year."

The company tendered the lowest bid to build a 12 km (7.5
mile) electric train line, part of Bangkok's 36 billion baht
($1 billion) "Purple Line" mass transit project, a government
agency said. [nBKK355357]

Other analysts, however, expected the bid win to strengthen
the company's revenues.

0849 GMT

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($1=34.88 Baht)
(Reporting by Ploy Chitsomboon; Editing by Alan Raybould)