UPDATE 2-Hot Topic March comps rise on 'Twilight' DVD sales

Wed Apr 8, 2009 11:24pm BST
 
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* Raises Q1 earnings view

* March same-store sales up 7.1 pct

* Sees Q1 EPS of 1 cent to 2 cent

* Shares up 3 pct

(Adds background, updates share movement)

April 8 (Reuters) - Teen-clothing retailer Hot Topic Inc (HOTT.O) posted a 7.1 percent rise in March same-store sales, riding on strong sales of accessories and DVDs of the popular teen vampire movie "Twilight."

Analysts were expecting a same-store rise of 5.4 percent.

Hot Topic has effectively cashed in on Twilight's success, seeing brisk sales of its Twilight T-shirts, sweatshirts and jewelry, and March also saw the DVD release of the film.

Sales of Twilight DVDs -- for which the company's website also took early orders prior to the release -- were responsible for roughly half of the same-store sales rise during the month, the company said in a pre-recorded call.  Continued...

 

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