* Q1 shr loss $0.28 vs EPS of $0.27 last yr

* Q1 sales more than halve, way below Wall St view

* Sees price declines, sequentially flat shipments in Q2

* Says prior FY rev outlook no longer applicable

* Shares down 4 pct (Adds conf call details, analyst comments, updates share)

By Adveith Nair

BANGALORE, Nov 9 (Reuters) - Energy Conversion Devices Inc (ENER.O: Quote, Profile, Research) reported its second straight quarterly loss, with sales coming in below estimates as demand for its solar products remained soft, and warned that prices would continue to fall.

On a conference call with analysts, the company said average selling prices, down 13 percent in the fourth quarter, would continue to decline in the December quarter.

"Our current estimate is we think high single digits to just around double digit decline would be appropriate," a company executive said.