January 18, 2017 / 4:43 PM / 8 months ago

BRIEF-National Amusements and Coca-Cola announce new partnership

Jan 18 (Reuters) - National Amusements

* National Amusements and Coca-Cola announce new partnership

* National Amusements - reached a multi-year agreement with Coca-Cola Company

* National Amusements says agreement includes new marketing initiatives and exclusive beverage rights

* National Amusements - Coca-Cola’s products will be available to theatre patrons at concession stands beginning January 2017

* National Amusements - cos to also partner on various cross-promotional programs throughout year, spotlighting new products, blockbuster films Source text for Eikon: Further company coverage:

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