UPDATE 1-INTERVIEW-Coke eyes own pure fruit juice brand in China

* Aims for bigger share in China's juice market

* Coke won't rule out future acquisitions in China

(Adds more quotes, background)

By Samuel Shen and Ben Blanchard

SHANGHAI, July 10 (Reuters) - Coca-Cola Co (KO.N) may introduce its own pure fruit juice brand in China which will compete with the country's top juice maker Huiyuan Juice (1886.HK), a senior executive said on Friday.

"Since we weren't able to acquire that company, we are reassessing what our strategy would be so that we could be a bigger juice player ... in China," said Joseph Tripodi, Coca-Cola's chief marketing and commercial officer.

"There are many options and we are in the process of looking at these options," he told Reuters in an interview in Shanghai.

Regulators rejected in March a $2.4 billion bid by Coke for China's top juice maker Huiyuan, blocking what would have been the largest-ever takeover of a Chinese firm by a foreign rival. [nHKG367771]