First fries, then vans: McD's to recycle oil

By Nigel Hunt

STONELEIGH, Warwickshire (Reuters) - McDonald's Corp said on Monday it is to convert its British delivery fleet to run on biodiesel made largely from its own recycled cooking oil.

Matthew Howe, senior vice president with McDonald's UK, said the fast food restaurant should eventually be able to replace the six million liters of diesel its fleet used last year with cooking oil from its 1,200 restaurants in Britain.

"We may even have a little bit of excess (biodiesel) capacity we can sell into the market," he told Reuters.

McDonald's launched its rollout on Monday with half of its 45-strong fleet based in Basingstoke in southern England and in about 12 months would convert all its 155 delivery trucks to run on the green fuel.

Howe said the fuel would not smell of the company's food.

"If our trucks drove around the High Street and it smelt of our fries, what a Pavlovian effect, it would be fantastic but unfortunately it does not," he said.

"It would have been one of the best marketing campaigns we could ever have had," he added.

The biodiesel will initially be made up of 85 percent used cooking oil collected from around 900 McDonald's restaurants and 15 percent from pure rapeseed oil.