What would you do before the end of the world?

LONDON (Reuters) -- An asteroid is on a collision course with the earth and you have one hour left to live. What would you do in your last 60 minutes?

Not surprisingly, the majority of people questioned in a survey -- 54 percent -- said they would like to spend it either with or on the phone to their loved ones.

But the survey revealed a strong hedonistic streak -- 13 percent would sit back, accept the inevitable and reach for a glass of champagne.

Sex appealed to only nine percent while just three percent would turn to prayer.

Two percent intriguingly said they would reach for some fatty food while another two percent decided, with just an hour's life to go, that it was time to start looting.

The survey was commissioned by Ziji Publishing to mark the release of "Cloud Cuckoo Land" by debut novelist Steven Sivell who "uses the classic premise of an impending meteorite collision as a metaphor for threats to the human race."