HP sauce goes Dutch

Fri Mar 16, 2007 1:04pm GMT
 
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By Peter Griffiths

LONDON (Reuters) - One of Britain's best-loved condiments, HP sauce, will no longer be made in Britain from Friday, ending more than 100 years of history.

Despite a storm of protest, the iconic brown sauce that generations of Britons have smothered on their fried breakfasts or fish and chips will now be produced in the Netherlands.

With a picture of the Houses of Parliament on the label and the advertising slogan "The Official Sauce of Great Britain", HP has long been an institution.

Its appeal crosses the class divide, with generous dollops of sauce enjoyed at thousands of "greasy spoon" cafes and by prime ministers.

In the 1960s, it became known as "Wilson's Gravy" after the wife of Harold Wilson let slip that his one fault was that "he will drown everything in HP".

The sauce is a tangy mix of malt vinegar, dates, sugar, apples, tomato and spices.

Despite its long history in Britain, the brand's U.S. owner H.J. Heinz has said the move is needed to use spare capacity at its Netherlands factory.

One wag suggested HP now stands for "Holland Produced".   Continued...

 
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