Bloomsbury seeks fresh magic in Harry Potter's wake

By Gavin Haycock

LONDON (Reuters) - Harry Potter publisher Bloomsbury has been inundated with orders for the final instalment about the boy wizard and hopes a book on billionaire investor Warren Buffett will become one of its new best-sellers.

Demand for British author J.K. Rowling's "Harry Potter and the Deathly Hallows" is buoyant ahead of the publication of the seventh instalment about the Hogwarts' hero on July 21, London-based Bloomsbury said on Thursday.

Export pre-orders for the Potter book are 17 percent higher than total export sales for the previous instalment. Speculation has been rife about who dies in the final book after Rowling said at least two characters would be killed off.

Bloomsbury is getting ready for life after Potter in a drive for acquisitions and by signing up more best-selling authors, as well as deeper involvement in digital media. It has high hopes for the Buffett book.

Buffett, the chairman of Berkshire Hathaway, has risen to global fame. His investment successes and his chatty annual letters have earned him the nickname "The Oracle of Omaha."

Bloomsbury said it had won the English language non-U.S. publishing rights to a book on Warren Buffett's investment strategies and philosophy it hopes will become a best-seller next year.

"The Snowball", a book being written by Alice Schroeder, a former insurance analyst, about the U.S. investor is scheduled to be published in May 2008.

"Our expectation is that it could become the No.1 best-seller in the UK and Australia because you get Buffett's condensed wisdom on investing," Bloomsbury Chairman and CEO Nigel Newton told Reuters.