* Kodak to sell certain assets of its Gallery on-line photo services business
* Shutterfly to pay $23.8 mln
* Deal part of a stalking horse bid
* Shutterfly shares up 13 pct, aftermarket
March 1 (Reuters) - Eastman Kodak Co EKDKQ.PK, which filed for bankruptcy in January, said it has agreed to sell its on-line photo services business to “stalking horse” bidder Shutterfly Inc (SFLY.O) for $23.8 million.
A “stalking horse” bid is used as a starting bid or minimally accepted offer that other interested bidders must surpass if they want to buy the company.
Shutterfly -- which enables users to store and share their own images and create custom printed photobooks, cards and albums -- competes primarily with services like Hewlett Packard’s (HPQ.N) Snapfish, Kodak’s EasyShare Gallery and American Greetings’ (AM.N) Photoworks and Webshots brands.
Under the deal, Kodak will transfer Gallery customer accounts and images in the U.S. and Canada to Shutterfly.
Shutterfly shares rose 13 percent to $30.51 in extended trade. The stock closed at $26.91 on Thursday on the Nasdaq.
(Reporting by Supantha Mukherjee in Bangalore; Editing by Anil D‘Silva)
((firstname.lastname@example.org; within U.S.+1 646 223 8780; outside U.S. +91 80 4135 5810; Reuters Messaging: email@example.com)) Keywords: KODAK/SHUTTERFLY
C Reuters 2012 All rights reserved. Republication or redistribution of Reuters content, including by caching, framing, or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters and the Reuters sphere logo are registered trademarks and trademarks of the Reuters group of companies around the world.