INTERVIEW-UPDATE 1-Standard Life CEO says no to consolidation

* Says organic growth is primary strategy

* Says won't sell Canada unit, banking business

* Says operational synergies "difficult" for insurers

By Myles Neligan

LONDON, Aug 5 (Reuters) - British insurer Standard Life (SL.L) will stay out of an anticipated bout of industry consolidation as it is too dissimilar to its rivals, its Chief Executive Sandy Crombie said.

Standard Life, the UK's fourth-biggest life insurer by market value, will continue to pursue organic growth, and has no plans to sell its underperforming Canadian operation or its banking business, Crombie told Reuters in an interview.

"We have a very different business model from the rest of the sector and are not attracted in the main to looking at what they're doing, or heading backwards into their business model," Crombie said.

"You would expect us to continue to look for organic means of growth as our primary strategy for the future."