* Euro steady vs dollar, flat at $1.4866 EUR=

* Pound up as BoE ups QE by 25 bln stg, low end of forecasts

* ECB holds rates steady, awaits Trichet

(Recasts, adds quotes, updates prices)

By Tamawa Desai

LONDON, Nov 5 (Reuters) - The euro held steady on Thursday as the European Central Bank kept interest rates on hold, while the pound rose versus the greenback as the UK central bank raised its asset buying but less than some expected.

The ECB kept interest rates at a record low 1.0 percent. Markets now await ECB President Jean-Claude Trichet's news conference at 1330 GMT on any clues for a withdrawal of the central bank's easing measures. [ID:nL5403327]

By 1259 GMT, the euro was flat on the day against the dollar at $1.4867, little changed from before the ECB's decision, which was widely expected. The euro had pared earlier losses against the dollar after hitting a session low of $1.4810.