BOOKFAIR-INTERVIEW-Google doubles book-scan publisher partners

By Georgina Prodhan

FRANKFURT, Oct 15 (Reuters) - Google (GOOG.O) has doubled the number of publishers signed up to its once-controversial book-search service, stopping short on Wednesday of updating a year-old figure of "more than a million" books it has scanned.

The Internet giant caused uproar among publishers and some libraries when it launched the project four years ago, with many in the establishment fearing Google planned to gain control of all the world's books and give them away for free online.

Since then, 20,000 publishers -- twice as many as a year ago

-- have done deals to let Google scan the full text of their -- have done deals to let Google scan the full text of their books to let potential buyers to read snippets relating to their Internet searches. here

Google also works with academic and reference libraries to scan out-of-copyright works -- and, controversially, some works still in copyright from U.S. libraries -- but has added only two library partners over the past year, bringing the total to 29.

"We're getting publishers get their content to more and more relevant people and, vice versa, we're getting users in contact with relevant content they probably didn't know existed," said Santiago de la Mora, head of book partnerships in Europe.

Speaking in an interview at the Frankfurt Book Fair, de la Mora said he did not want to single out individual publishers who had joined the programme in the last year.