By Robert MacMillan

NEW YORK (Reuters) - Financial news and data company Bloomberg LP is creating several new units as part of a reorganization that includes a shuffling of top management.

A new multimedia operation will include Bloomberg's Internet, television and radio news services, and will be separate from its text news service, the company said on Wednesday.

A new subsidiary, Bloomberg Ventures, will be dedicated to coming up with new ideas for the larger business, and will be run by Bloomberg LP's one-time chief executive and current head of sales, Lex Fenwick, company spokeswoman Judith Czelusniak said.

The company's top editor, Matt Winkler, will lose his control of the Internet, TV and radio operations, but will remain in charge of the text news business.

The moves come as Bloomberg LP faces a difficult period because of reeling global markets that are causing financial services firms -- the main customers of Bloomberg's terminals, which provide financial news and data analysis -- to totter and in some cases collapse.

Bloomberg also faces uncertainty in the near future as Merrill Lynch MER.N management decides whether it must sell its 20 percent stake in the company. Merrill may need to raise about $5 billion in capital, depending on the size of the loss it is expected to record next week.

Fenwick told employees in an e-mail last week that "it has always been my dream" to create a company dedicated to innovation.

The company has not yet chosen a leader for the multimedia business, but it will no longer be the province of Winkler, the steward of Bloomberg's news business for nearly two decades.