INTERVIEW-Activision CEO confident in tough economy
* Sees opportunity to develop stronger games for Wii console
* Confident of company and sector prospects
* Sales seen improving further if console makers cut prices
SAN FRANCISCO, March 9 (Reuters) - Video game publisher Activision Blizzard Inc (ATVI.O) sees opportunity in international markets and in developing stronger content for the hot-selling Wii gaming console, the company's chief executive said.
In an interview with Reuters on Monday, Chief Executive Robert Kotick expressed confidence in both the company's prospects and in the overall strength of the video game sector, which has held up relatively well in a brutal economic downturn.
"There's probably more opportunity for our industry than just about any other industry I can think of other than maybe bankruptcy lawyers," Kotick joked.
He said the sector is healthy in part because money-strapped consumers see good entertainment value in video games. Kotick said sales would improve further if console makers cut prices, although he doesn't expect such a move. Continued...
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