Automakers roll out electric and hybrid hopes

By Ben Klayman

DETROIT (Reuters) - Automakers are in a new race to be the first to market with an all-electric car so they can claim the mantle as the world's greenest automaker.

General Motors Corp, Ford Motor Co, Toyota Motor Corp and Honda Motor Co Ltd updated plans on Sunday at the North American International Auto show in Detroit to offer consumers all-electric or hybrid-powered vehicles in the next few years.

GM had garnered the limelight at the 2007 show with the introduction of the Chevrolet Volt electric concept car and rolled the vehicle out again as a reminder the struggling U.S. automaker intends to have it on sale by the end of 2010.

Cheering GM employees, as well as Michigan Gov. Jennifer Granholm, waved signs at the show that read: "We're electric," "Charged up," "Game changer" and "We're here to stay" as they walked ahead of the Volt. GM has said the electric car will have a 40-miles driving range on one battery charge.

GM Vice Chairman Bob Lutz said the launch remains "very much" on track and a U.S. economic stimulus package could include "heavy federal incentives" for buying fuel-efficient cars.

GM research chief Larry Burns added that government backing for electric-car technology should be modeled on support for the semiconductor industry in the 1980s.

U.S. rival Ford said it will have a small electric car ready for launch in 2011 that would get 100 miles to a charge, as well as a plug-in hybrid by 2012. It also will offer an electric commercial van in 2010.

Ford officials said electric car sales would focus on urban markets with initial sales of 5,000 to 10,000 units.