CORRECTED - UPDATE 1-Eastwood wins box office race with 'Gran Torino'

Even though business in the East and Midwest was affected by bad weather, overall sales rose for the third consecutive weekend, up 14 percent to $148 million from the year-ago period, according to tracking firm Media by Numbers.

OSCAR NOMINATION BALLOTS DUE MONDAY

Eastwood's box office victory is good timing, coming a day before Oscar voters' nominations ballots are due. "Gran Torino" has largely been ignored by other awards groups, but its higher profile could help it score with last-minute voters.

Another potential influence on Oscar voters is the Golden Globe Awards, which will kick off later on Sunday in Beverly Hills at 8 p.m. EST/0100 GMT on Monday. The top Globe contenders are "The Curious Case of Benjamin Button," "Doubt" and "Frost/Nixon," with five nominations each. "Gran Torino" received one, for original song.

As it did with Eastwood's "Million Dollar Baby," Warner Bros. opened "Gran Torino" in limited release to build word of mouth. The plan seems to be working, with Eastwood's older fan base now joined by younger moviegoers, the Time Warner Inc (TWX.N)-owned studio said.

"Bride Wars," in which Hathaway and Hudson play dueling Bridezillas, cost a modest $30 million to produce, said 20th Century Fox. The News Corp NWSa.N unit also distributed "Marley & Me."

"The Unborn" was even cheaper, at $16 million, distributor Universal Pictures said. The General Electric Co (GE.N) unit, which had been hoping for a $12 million opening, released the film on behalf of closely held producer Relativity Media.

"Not Easily Broken," released by TriStar Pictures cost just $5 million, a studio spokesman said. While the Sony Corp (6758.T) (SNE.N) unit did not poll moviegoers by ethnicity, anecdotal evidence suggested that it played mostly to a black audience.

"Benjamin Button," the only leading Globe contender in the top 10, fell two places to No. 5 with $9.5 million. The total for the Brad Pitt vehicle rose to $94.3 million after three weekends. It was released by Paramount Pictures, a unit of Viacom Inc (VIAb.N). (Editing by Eric Walsh)