DETROIT, Jan 13 (Reuters) - Top automotive industry
executives gathered at the media preview for the North American
International Auto Show in Detroit, starting on Sunday.

Following are some of the notable quotes:

MIKE JACKSON, CEO, AUTONATION INC (AN.N: Quote, Profile, Research)

"I have seen a better mood at funerals," he told Reuters
TV.

IRV MILLER, GROUP VICE PRESIDENT, TOYOTA MOTOR SALES USA
(7203.T: Quote, Profile, Research)

"Last summer's $4-a-gallon gasoline was no anomaly. It was
a brief glimpse of our future."

BEDA BOLZENIUS, AUTO BUSINESS PRESIDENT, JOHNSON CONTROLS
INC (JCI.N: Quote, Profile, Research)

"There was no carmaker CEO out there who has not stated
it's completely impossible to predict what 2009 will be."

BOB NARDELLI, CEO, CHRYSLER LLC [CBS.UL]

"We reduced layers, expanded job responsibility...no one
around the table should read this as us trying to position it
for sale," he said of Chrysler.

FINBARR O'NEILL, PRESIDENT, J.D. POWER AND ASSOCIATES

"We believe we're near the bottom, or at the bottom. The
market will come back, but it won't come back to where it was
before," he said of 2009 U.S. auto sales.

"Let's maintain our sense of humor folks. We're going to
need it."

"Somebody is the walking dead out there," he said of auto
manufacturers.

BOB LUTZ, VICE CHAIRMAN, GENERAL MOTORS CORP GM.N

"We all recognize we want to use less petroleum. The way
you use less of something in the marketplace is to raise the
prices. At some point, those who make rules have to recognize
the fact."

On GM's wholly owned Saab unit:

"Frankly they've been on GM life support. It's just an
unending string of losses and the hope is always with the next
generation of products they'll make money ... but when you look
at the financial results it's just never happened."

TAMMY JONES, CHRYSLER EMPLOYEE AND UNITED AUTO WORKERS
MEMBER

"The concessions that Bush wants us to make are just a slap
in our faces. People fought and died for our rights and we must
fight to keep them."

BILL FORD, EXECUTIVE CHAIRMAN, FORD MOTOR CO (F.N: Quote, Profile, Research)

"Right now as we see it we're comfortable, but we have
asked for a line of credit just in case the world implodes as
we know it," he said of U.S. government loans.

"We are betting long term that fuel becomes dear and that
energy independence becomes important not only to Americans,
but people around the world. The bigger risk is to do
nothing."

"If we go ahead and launch these vehicles and there is no
infrastructure to charge them, the utilities aren't on board
and there isn't incentive for the customers ... we could launch
these vehicles into dead space," he said of electric vehicles.

JIM MCDOWELL, VICE PRESIDENT, BMW'S(BMWG.DE: Quote, Profile, Research) MINI USA

"It must be said that 2009 has not started out as the most
optimistic of years, and a convertible is one of the most
feel-happy products out there," he said at the introduction of
a new convertible model.

MATTHIAS WISSMAN, PRESIDENT, GERMAN AUTO INDUSTRY
ASSOCIATION VDA

"We, the German auto industry, have decided to use exactly
this crisis to go on the offensive and win market share."

RICHARD COLLIVER, EXECUTIVE VICE PRESIDENT, HONDA AMERICA
(7267.T: Quote, Profile, Research)

"We're not even forecasting because whatever we forecast,
we would be wrong. If you look at the last 120 days, if that
trend continues then we're looking at a significant reduction
(from 2008)."

DAVID CHAMPION, SENIOR DIRECTOR FOR AUTOMOTIVE TESTING,
CONSUMER REPORTS

"You reap what you sow. If you were at GM, Ford and
Chrysler in the '80s and early '90s, their vehicles were
appalling in terms of product quality."

JAMES BELL, EDITOR, INTELLICHOICE.COM

"Everyone needed to get over the fact that they're not No.
1 anymore," he said of GM. "It's Toyota."

"Ford got a lot of credit for not going to the well, but
that's only because they already mortgaged their future," he
said of last year's automaker government aid requests.

MASATAMI TAKIMOTO, EXECUTIVE VICE PRESIDENT, TOYOTA

"In a way, we're back to where the industry was 100 years
ago, when it was moving away from steam-powered cars and
competing with horse-drawn carriages. But this time it will be
a lot more difficult because we have carbon dioxide and other
harmful emissions to worry about."

"Toyota believes that in the long run we'll have small
electric cars for short-distance driving, plug-in hybrids that
run on biofuels for regular use, and on a bigger scale hydrogen
fuel-cell cars will survive in the end game."

FRITZ HENDERSON, CHIEF OPERATING OFFICER, GM

"People are wondering, 'Is the company going to make it? Is
the company going to be viable?' Until we actually answer those
questions more satisfactorily, we'll continue to have that kind
of volatility."

LEWIS BOOTH, CHIEF FINANCIAL OFFICER, FORD

"We still believe there is a good chance for a recovery
starting in the second half."

PETER DELORENZO, PUBLISHER, AUTOEXTREMIST.COM

"Ford is clearly distancing themselves from what I now
refer to as the old Detroit Two."

"There's kind of a Jekyll-and-Hyde thing going on with
General Motors."

On Chrysler: "I call it the dead car company walking
despite Nardelli's pronouncements. There are too many serious
problems hovering over Chrysler right now."

"Being put under the microscope in Washington just opened a
Pandora's box of attention on the Detroit automakers."

(Editing by Peter Bohan and Kevin Krolicki)