UPDATE 1-Playboy in talks with Griffiths, Golden Gate
* Talks involve Playboy selling itself for about $300 mln
* Shares up 6.6 percent
(Adds byline, shares, detail, company comment)
NEW YORK, Nov 13 (Reuters) - Playboy Enterprises Inc (PLA.N) is in talks with Jim Griffiths, a former entertainment president at Playboy, and private equity firm Golden Gate Capital, to sell itself for about $300 million, a source familiar with the matter said Friday.
Playboy declined to comment. Golden Gate Capital, which is in joint talks with Griffiths, were not immediately available for comment.
The company is also in separate talks with Iconix Brand Group (ICON.O) to sell itself, sources told Reuters on Thursday. [ID:nN12434560]
Iconix, which owns and licenses clothing brands such as Candies, Joe Boxer, and Rocawear, wants to bring in a publishing partner to buy Playboy magazine while it would keep the licensing part of the company, one of the sources said.
At this point, the talks with Griffiths and Golden Gate are separate from those with Iconix, the source said. Continued...
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