UPDATE 3-GM to cut jobs, sell assets, raise cash to survive

(Adds analyst's comments, details of plan, updates stock price)

By Kevin Krolicki and David Bailey

DETROIT, July 15 (Reuters) - General Motors Corp (GM.N) on Tuesday announced a plan to cut costs by $10 billion, suspend its common stock dividend and sell up to $4 billion in assets in a bid to shore up cash to survive a deep industry slump.

The hurried restructuring, GM's second in just six weeks, was forced by high fuel prices, a shift away from trucks and SUVs, the weakest U.S. auto sales in a decade, and growing investor doubts about the automaker's ability to ride out the downturn.

GM, which has lost $51 billion over the past three years as it cut jobs and closed plants, said the new steps were aimed at addressing deepening concerns that have driven its stock price to 54-year lows and raised the cost of insuring its debt against default.

"What we saw was an even decidedly more hostile environment in the capital markets," GM President and Chief Operating Officer Fritz Henderson told reporters. "You saw financial markets almost seize up."

The automaker said it would cut white-collar costs by 20 percent, a step expected to mean the loss of thousands of jobs among the 40,000 salaried workers GM employs in North America.

GM shares rose nearly 7 percent on the restructuring news but remain down 60 percent this year. Since Chief Executive Rick Wagoner took over in 2000, the shares have fallen more than 80 percent.

Analysts said GM's plan, intended to raise $15 billion in liquidity through 2009, addressed the most urgent Wall Street concerns about pressure on its $24 billion in remaining cash.