Anheuser to stop selling alcoholic energy drinks
ATLANTA (Reuters) - Anheuser-Busch Cos BUD.N will stop selling energy drinks that contain alcohol in the United States under an agreement with 11 state attorneys general who had alleged that the brewer was marketing the products to underage drinkers.
The St. Louis company said on Thursday it has stopped producing caffeinated versions of its Bud Extra and Tilt malt beverage products, and was reformulating them to remove caffeine and guarana, another stimulant.
"We have determined that competing in the prepackaged caffeinated alcohol beverage sector may detract from our reputation as the global industry leader in promoting responsibility among adults who drink and discouraging underage drinking," Francine Katz, vice president of communications and consumer affairs for Anheuser, said in a statement.
Attorneys general from the states -- Arizona, California, Connecticut, Idaho, Illinois, Iowa, Maine, Maryland, New Mexico, Ohio and New York -- praised Anheuser-Busch and called on other makers of alcoholic energy drinks to halt their sale and marketing.
The attorneys general said they were investigating as many as 15 other companies that make similar drinks.
Anheuser-Busch controls nearly half the U.S. beer market with brands like Budweiser.
The attorneys general said their investigation, which began more than a year ago, showed Anheuser-Busch made false and misleading statements about the health effects of Tilt and Bud Extra, and that ads were aimed at consumers under the age of 21.
"We were concerned that these beverages were being aggressively marketed over the Internet with a strong focus on college populations," Maine Attorney General Steven Rowe said during a conference call.
The state officials said the alcoholic energy drinks were marketed with promotional giveaways for things like free music downloads. Continued...

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