India pulls plug on "vulgar" underwear ads

NEW DELHI (Hollywood Reporter) - Two television ads for underwear were banned in India for being "indecent, vulgar and suggestive," broadcast regulators said Friday.

The TV commercial for Amul Macho Underwear shows a young housewife suggestively washing her husband's underwear on a riverbank as other women eye her curiously. The Lux Cozy Underwear ad shows a man with only a towel wrapped around him answering the door where he is met by a young woman. The towel slips and the woman's eyes gaze downwards.

After airing for months and stirring up a heated public debate, both ads were banned by the Information and Broadcasting Ministry. It warned broadcasters "to be more careful in future" with their choice of advertisements.

Reuters/Hollywood Reporter