INTERVIEW-UPDATE 1-GE says no plan to sell NBC Universal

(Adds details)

By Michael Wei

BEIJING, Aug 4 (Reuters) - General Electric Co (GE.N) has no plans to sell its NBC Universal media unit and is on track to double its China annual revenue to $10 billion by 2010, a top executive said on Monday.

Some investors have said they would like Chief Executive Jeff Immelt to consider selling NBC after the Olympics because it is growing more slowly than GE's infrastructure businesses.

But Beth Comstock, GE's chief marketing officer, told Reuters: "I think Jeff Immelt has been very clear ... saying to the media, to internal audiences and to investors that he sees NBC as a part of GE's future."

NBC, which is 80 percent-owned by GE, is broadcasting the Aug. 8-24 Games in the United States. France's Vivendi (VIV.PA) holds the remaining 20 percent of the media company.

"We didn't look at it just as advertising revenue. We thought it could also be a way to build a relationship with the city of Beijing," Comstock said of GE's Olympic tie-up.

GE has generated $1.7 billion of total revenues from Olympics-related business, of which $1 billion is from advertisements for NBC and $700 million from other GE divisions, she said. Her predecessor, Daniel Henson, said in July 2007 that GE expected $500-$600 million worth of revenue from the Olympics.