South Korea's Black Day for love
Black Day events have snowballed, with a major matchmaking service this year providing an evening of speed dating where the dish of choice is sushi blackened by squid ink.
An on-line company for movie tickets sponsored a speed eating competition of black noodles for those who bought single tickets for the latest films.
"It is depressing enough going to the movies by yourself," said Shin Youn-joo of the company called Max Movie.
"We just wanted to spread a little joy to the 'with-outs'."
(Additional reporting by Jung Hee-jung and Lee Jiyeon; Editing by Nick Macfie)
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