Nikkei hits 3-week closing low as exporters take hit

* Nikkei hits 3-week closing low but pares losses

* Strong yen, weak consumer spending data weigh

* Worries about financials on Citi, CIT fade - analysts

* Consumer lenders soar on news govt may ease lending rules

By Elaine Lies

TOKYO, Nov 2 (Reuters) - Japan's Nikkei stock average fell 2.3 percent on Monday to hit a three-week closing low, with exporters hit by a stronger yen and weak consumer spending data that sparked a broad Wall Street sell-off. Sony Corp (6758.T) sagged nearly 6 percent as investors shrugged off the electronics maker's upward revision to its earnings forecast, instead moving to take profits. [ID:nT81003]

But shares of Aiful Corp (8515.T) and other Japanese consumer lenders soared after a source said the government may ease regulations that have crippled the industry and raised hurdles for small businesses seeking loans. [ID:nT79045]

"While shares in Asia are down, the fact that falls were limited and the yen has actually retreated a bit against the dollar have helped keep the Nikkei from sliding further," said Kenichi Hirano at Tachibana Securities.

Tokyo analysts also said that while investors had been spooked by the bankruptcy filing of U.S. lender CIT Group CIT.N and concerns about Citigroup's (C.N) balance sheet, these were no longer a major market factor. "If, for example, there was worry the way there was when Lehman failed, there would have been much sharper falls," said Nagayuki Yamagishi, a strategist at Mitsubishi UFJ Securities.