Playboy looks for bare market on Wall Street

Models must work for a financial institution or have recently worked for one, and prove that they are at least 18 years old.

"How many attractive women do you ... think there are working on Wall Street and the affiliated companies?" Cole said when asked how much success he thought Playboy would have in finding candidates. "There has to be thousands and thousands."

Playboy likely will photograph about 20 women, he said, adding that compensation would depend partly on how many women apply.

"Whether you offer them $500 (280 pounds) or $1,000 or $2,000 a piece, that's probably not going to change anybody's mind," he said. "The reason they do this is because they want the attention, the opportunity, the experience of doing it. It's not really for the money."

Playboy is soliciting applications at www.playboy.com/wallstreet