Christmas online spending seen 15 percent higher

LONDON (Reuters) - Shoppers will spend 15 percent more online in the run-up to Christmas this year, a sharp slowdown in growth when compared with the 54 percent year-on-year increase seen in 2007, according to a survey.

The survey from IMRG and Capgemini, which reflects data from 60 British online retail sites, said a total of 13.16 billion pounds will be spent by British shoppers in the fourth quarter of 2008 -- or 215 pounds for every person in the UK.

"Online sales look set to ride the economic storm and continue to be the place retailers can look for growth. Getting this channel right and overcoming the delivery issues of last year will be key," said Capgemini's Mike Petevinos.

Many traditional retailers are struggling as shoppers cut spending amid rising unemployment, falling house prices and growing fears of recession.

The survey predicted online sales of clothing, footwear and accessories will be worth 1.26 billion pounds during the fourth quarter, with sales bucking general economic trends and rising more than 25 percent.

It forecast Monday December 8 will be the biggest UK online shopping day of 2008, with sales worth 320 million pounds.

(Reporting by James Davey; Editing by David Holmes)