Honda robot spices up Insight launch in Europe

By Chang-Ran Kim, Asia autos correspondent

GENEVA (Reuters Life!) - Don't tell the boss, but Honda Motor Co may have managed to successfully replace its chief executive with a humanoid robot.

At least, that is, to show off the latest addition to Honda's car line-up at the Geneva auto show on Tuesday.

Like virtually all other carmakers, Honda is looking to save cash anywhere it can as plummeting vehicle sales hammer profits.

So instead of calling a press conference with the top brass attending, which is common practice at international motor shows, Japan's No.2 automaker employed its four-feet-tall robot Asimo to introduce the Insight hybrid, which will go on sale in Europe this month.

"I'm really interested in hybrid technology," the bubble-headed robot said in a boyish voice after being introduced by a Honda spokesman at the company's booth at the show.

Asimo, who normally resides in a studio in Brussels, is scheduled to do several shows a day when the Geneva auto show opens to the public later this week.

"It was cheaper than flying the CEO over from Tokyo for the show," said Shigeki Endo, a spokesman for Honda.

Another spokesman said both the Insight hybrid car and Asimo were "the result of the dream and hard work" of engineers at Honda, which is looking to make a business out of selling humanoid robots one day to assist the elderly or do simple work around the office, such as distributing mail.