MySpace might replace co-founder DeWolfe: reports

Wed Apr 22, 2009 11:12pm BST
 
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NEW YORK (Reuters) - Rupert Murdoch's News Corp may be courting a former top executive at social network Facebook to replace the chief executive and co-founder of its top rival MySpace, All Things Digital, a media and technology website, reported on Wednesday.

News Corp's recently appointed digital chief, Jonathan Miller, had been considering getting rid of MySpace CEO Chris DeWolfe, Peter Kafka reported on Wednesday afternoon on his Media Memo blog, which is part of All Things Digital.

News Corp officials have been gauging former Facebook Chief Operating Officer Don Van Natta's interest in replacing him, Kafka reported.

The Wall Street Journal reported that News Corp's Miller is considering replacing DeWolfe and the company's other co-founder, Tom Anderson. Their contracts expire this fall.

The possibility of DeWolfe's departure was first reported by Michael Arrington on his TechCrunch blog on Tuesday.

DeWolfe did not return an emailed message seeking comment and a MySpace spokeswoman declined to comment. Van Natta did not return a Facebook e-mail message or a telephone call seeking comment. News Corp officials declined to comment.

News Corp has been trying to freshen MySpace -- once viewed as evidence of News Corp Chief Executive Rupert Murdoch's willingness to embrace the Internet generation after a life in newspapers -- as its revenue growth has slowed and Facebook grows ever more popular.

Facebook is trying to catch up to MySpace in the United States, where it has 54.5 million monthly unique visitors versus 76 million for MySpace, according to figures released by Comscore in March.

Facebook's growth rate outstripped MySpace at the time. It already has surpassed MySpace in worldwide users.  Continued...

 
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